inVerge 2007

Joshua Green

Research Manager
Convergence Culture Consortium
Massachuttes Institute of Technology

TOPIC: More than Bringing Things Together: Convergence Culture and New Media Logics >>MORE

Joshua Green is Research Manager of the Convergence Culture Consortium at MIT. Green leads a team of researchers exploring the changing media landscape and the ramifications of Convergence Culture for content production, advertising, branding, and the way we understand media audiences. Before coming to MIT, he worked as a researcher in the ARC Centre of Excellence for Creative Industries and Innovation at QUT in Brisbane, Australia. >> MORE

Renny Gleeson

Global Digital Strategies Director
Wieden+Kennedy

TOPIC: Tay Zonday, Brands and Agencies >> MORE

Renny was creative director at Saatchi & Saatchi’s Darwin Digital, where he developed interactive engagement platforms for General Mills cereals, Procter & Gamble and Time Warner’s Entertainment Weekly, Money and People magazines. Later he was recruited by the National Basketball Association to lead their global digital marketing and content syndication efforts. Renny was then tapped to lead the NY and Atlanta offices of Carat Fusion, a full-service digital marketing agency. >> MORE

Lori H. Schwartz

SVP & Director
Interpublic Emerging Media Lab
Interpublic Group

TOPIC: Creating a Learning Agenda for Emerging Media

As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation located in Los Angeles, Lori provides consultation and solution recommendations for the latest in broadband, wireless and emerging media solutions for the Interpublic group’s global client roster, as well as facilitating emerging media upfronts and exclusive deals for the company and its clients. She has worked with a number of clients including Microsoft, Intel, Nestle and Sony. >> MORE

Dalen Harrison

CEO
Ensequence

TOPIC: Interactive TV - The Next 10 Years >>MORE

Dalen Harrison’s vision and leadership have been the driving force behind the growth and success of Ensequence, a world leader in cross-platform interactive TV technology that today powers interactive TV services in millions of homes worldwide. Prior to founding Ensequence, Harrison held several key positions during his tenure with Intel Corporation. As head of worldwide market development for Intel’s Home Products Group, Harrison oversaw digital television marketing strategy and sales teams. >> MORE

Jeff Yapp

Executive Vice President
MTV Networks Music and Logo Enterprise Group

Jeff leads the business development team in extending the MTV, VH1, CMT and Logo brands into new businesses and platforms. Yapp oversees several development groups responsible for an extensive array of ventures and new content opportunities including: console and portable video games, virtual world platforms, DVDs, direct-to-DVD movies, consumer products and publishing, and radio among others. >> MORE

Catherine Ogilvie

Executive Vice President &
General Manager of the San Francisco Office
Edelman Public Relations

TOPIC: Blogger, Boomer, Reporter, Radical – Who’s Building Your Brand? >> MORE

A British national, Catherine Ogilvie has over 20 years experience in developing and executing successful marketing and communications programs around the world. Her international background combined with extensive management and communication experience gained in both management and consultancy roles, provides strong leadership and strategic insight. >> MORE

Chris Van Dyke

President & CEO
Nau

TOPIC: Open for Business Unusual >> MORE

Prior to his CEO role at Nau, Chris was a product creation and marketing professional at Nike and Patagonia. Among other positions, Chris was Nike’s Asia Pacific Director of Marketing and Brand Development, based in Hong Kong, eventually increasing annual revenues of the 11-country region to $900 million. At Patagonia, Chris was responsible for the management of marketing and branding communications, including advertising, catalog, Website, retail, and PR. >> MORE

Adam Richardson

Strategy Director
frog design

TOPIC: The System is the Product: The emerging need to manage complex systems >> MORE

Adam is responsible for overseeing many of frog’s strategy engagements for product, digital and brand clients. He
combines a background in industrial design, interaction design, and sociology and has a broad range of experience in both consulting and corporate settings. Clients have included DaimlerChrysler, HP, Microsoft, Motorola, Oral-B, Sun Microsystems, Vodafone, and Yahoo. >> MORE

Ken Papagan

President & Chief Strategy Officer
Rentrak Corporation

TOPIC: Invergence: Too many Touchpoints…too little Measurement. What has to change? >> MORE

Ken is responsible for incubating, implementing and driving operations of all new business initiatives and setting the strategic direction of Rentrak, a leader in audience measurement tracking media consumption across numerous distribution platforms including, Theatrical Film, Home Video, On Demand Content, and Advertising. For the past 10 years, Ken has been focused on Digital Media across all platforms globally working with such clients as AT&T, Broadband, USWest, Bloomberg and others. >> MORE

Jason Stoddard

Managing Partner / Strategy
Centric, Agency of Change

TOPIC: Virtual Worlds: Final Invergence? >> MORE

Jason Stoddard is the founder and Managing Partner/Interactive for Centric, Agency of Change. For 13 years, Jason has helped Centric’s clients stay in front of the “new marketing” train— from Centric’s first websites in 1994 to online marketing in 1999 to social media and virtual marketing today. He’s a sought-after speaker on leading edge marketing, appearing at Virtual Worlds Spring 2007, The Marketing Forum, Home Entertainment Summit and The Platform Animation Festival. >> MORE

Bill Barnett

926 Ventures

TOPIC: How the FF Button is Squeezing Your Ad Dollar >> MORE

After leading companies that were sold to MCA Record and The Walt Disney Company, in 2000 Bill became EVP of OneWorldLive where he was responsible for establishing alliances with networks and major sponsors as well as producing content for the web. Barnett then ran “Branded Integration” for Telepictures-Warner Bros. before forming 926 Ventures. Barnett is also currently a Director of Entertainment Media Works, an entertainment Internet company linking consumers, fashion and media properties through a website called StarStyle.com. >> MORE

Stephanie Otto

CEO / Principal
Brainstorm Communications, Inc.

TOPIC: Interactive Television Discussion featuring the new Nike ZOOM footware interactive television campaign

With unprecedented experience in content, technology and distribution platforms, Stephanie brings tremendous knowledge and strategic thinking to Brainstorm Communications and its clients. Over the years, Stephanie, a 4-time Emmy Award winner, has lead design and development for numerous On Demand Services, Walled Gardens, Virtual Channels, Full Service Interactive Television platforms and enhanced programming. Prior to forming Brainstorm Communications, Stephanie was the Executive Director Media & Entertainment for FutureBrand Los Angeles. >> MORE

Mark Deuze

Professor, Journalism and New Media
Leiden University (The Netherlands)

TOPIC: Who Needs Media Workers When Your Customers Do The Labor For Free? >> MORE

Mark holds a joint appointment at Indiana University’s Department of Telecommunications in Bloomington, United States, and as Professor of Journalism and New Media at Leiden University, The Netherlands. His research interests include the social, economical and technological convergence of media culture in general and the creative industries in particular (advertising, marketing communications and public relations, journalis, film/TV production, digital games). >> MORE