Catherine Ogilvie Presentation Topic
Blogger, Boomer, Reporter, Radical – Who’s Building Your Brand?
The entire city of Los Angeles is watching–25 times over.
That’s the audience for online video today–and by 2011, it will rise to some 183 million U.S. Internet users.
But in the complex multimedia world we live in today, there is a constant battle for consumer attention in a challenging environment for marketers. Traditional television is struggling to retain viewers and advertisers, the online and mobile industries are booming; citizen journalists and bloggers can make or break reputations and word-of-mouth marketing has become one of the most powerful forces in branding.
Meanwhile, social and environmental issues have become vital to brand identity.
Against this backdrop, it’s essential for corporations and brands to connect with consumers in a way that is engaging, credible, powerful and memorable. Public relations is evolving to fill that need. Find out what–and who–are the keys to identifying, understanding and engaging with consumers to create dialogue, content and relationships that are crucial to success.
