David Card Presentation Topic
Cross-Media Usage Patterns and the Convergence of Content, Communication, and Marketing
The audience/producer convergence isn’t the only thing contributing to the re-invention of the media business. Driven by mass-market broadband adoption, platforms are converging and content, communication and marketing are blending. And rich mobile interactivity is on the horizon.
How are consumers using different media platforms today, and how might that change in the future? What does the convergence of content and communication mean for the media industry? In a world of consumer control and media fragmentation, what advertising and marketing techniques are engaging audiences? Does branded entertainment work? Does multitasking mean anything other than audience distraction? How real is cross-media programming and advertising?
Recent JupiterResearch consumer and executive surveys will drive some critical insights into these questions.
