Jason Stoddard and Ken Brady Presentation Topic
Virtual Worlds: Final Invergence?
Virtual worlds—three-dimensional spaces that provide a sense of self— have been described both as “a bigger revolution than the internet to date,” and “a complete waste of money for marketers.”
But virtual worlds are here right now, they’re multiplying in number and type, and more people are using them for entertainment, business, education, and games every day. Are they the final invergence—the ultimate space where all forms of media become manifold?
Jason and Ken will examine the ways people around the world are using virtual worlds today, present selected case studies which blur the line between corporate and consumer-generated content and advertising, and look into the very near future of this emerging space.
