Marc Scarpa Presentation Topic
Media Communities - Everything is Live and On Demand
In the late 80’s Captain Midnight hacked an HBO television satellite to create his own broadcast channel and ushered in the era of user-generated content over the airwaves. In the 90’s Max Headroom assembled a virtual pirate network that in reality was reality tv with a virtual character. Then in 1995 NHK Broadcast created the first virtual broadcast network that combined the web, tv and radio into a 4 hour live program.
The summer of the following year the Tibetan Freedom Festival provided the template for large scale community based programming via the web, complete with audio, chat and slide show photographs to create a motion picture effect. Years later, President Clinton set the stage for online townhalls modeled after FDR’s Fireside chat with the Online Townhall with President Clinton - all before broadband had reached a penetration of 10 million users nationwide.
Today with the advent of platforms such as Jumpcut and syndication technologies such as tubemogul, one can produce, edit, share and syndicate media to web consumers and traditional media at the push of a button.
In this session, veteran director/producer and media architect Marc Scarpa will guide us through a history of community based programming with examples from his own career to which he has directed, produced and/or executive produced over 300 original broadband programs since 1995. The past, present and future of media communities and the tools and mindshare to create them shall be reviewed with this participatory session.
Marc has over 10 years experience in developing broadband media communities and programming which have garnered over 100 million viewers and enabled $25 million ad/sponsorships through live multi-camera participatory programs, simulcasts (web,TV & radio) and dvd’s along with a mobile programming series. Career highlights include the Townhall with President Clinton, Prayer with his holiness the Dalai Lama, Backstage at the Tony Awards, HSX Rocks the Oscars with Beck, MYSPACE Film Maker series with Martin Scorsese, Green Apple Festival, My Space LIVE! presents Projekt Revolution, T.I & friends, Paul Oakenfold ; LiveNation presents Verizon Mobile Performance Series, Woodstock ’99, Tibetan Freedom Festivals ’96,’97 & ’98 and the ground breaking NHK Sim-TV internet and tv simulcast of 1995.
