Mark Deuze Presentation Topic
Who Needs Media Workers When Your Customers Do The Labor For Free?
This talk will uncover the “Dark Side” of convergence culture: the increasing media job cuts, the outsourcing and offshoring of creative labor, the automation and augmentation of media work by sophisticated new technologies, and most of all: the subcontracting of media work to “The People Formerly Known As The Audience”.
How can we - considering this context - still see convergence and interactivity as tremendous and exciting creative opportunities for a golden age of advertising?
Based on studies around the world, this talk will discuss the implications of convergence culture, interactive & cross-media campaigns and workforce flexibility, reshuffling ‘old’ ways of thinking about creativity, production, management, knowledge and expertise within media organizations.
