Michael Tchao
General Manager, General Manager, Techlab/Nike+
Nike
TOPIC: Nike+: Connecting Physical + Digital Communities >>MORE
BIO
Michael is General Manager of Nike Techlab, a sports technology innovation group within Nike chartered with developing new digital products and services for Nike’s sport and fitness consumers, and the innovative Nike+ program, which connects physical Nike products with virtual online services and athlete communities.
As part of this role, Michael’s group also manages technology partnerships including the partnership between Nike and Apple which led to the award-winning Nike+iPod system announced in May of 2006.
Michael is a driving force behind Nike’s The Human Race 10K, a global event that will virtually connect hundreds of thousands of runners around the world on August 31st, 2008.
Prior to joining Nike, Michael spent six years in technology and marketing strategy consulting for technology companies including HP, IBM, Microsoft, Sony, Kodak GM OnStar and Disney.
Before consulting, Michael spent 10 years at Apple in Product Development, Product Marketing and Strategic Alliances, helping to define, develop and launch hundreds of hardware and software products. Michael helped found Apple’s first Multimedia Products group and headed up Product Marketing for Apple’s first foray into consumer electronics, the Newton PDA.
Michael has a BS in Engineering/Product Design from Stanford University.
