Michael Tchao Presentation Topic
Nike+: Connecting Physical + Digital Communities
In the summer of 2006 Nike and Apple launched a groundbreaking partnership to connect sport and music like never before to help motivate runners everywhere. In the two short years since its launch, the Nike+ community has grown into the world’s largest running club, a vibrant, active community that will come together in the world’s largest single day running race: The Nike+ Human Race. Michael will discuss the creation and evolution of Nike+ and share lessons learned from this ambitious undertaking.
