Richard Rosen
President & CEO
ROSEN
author: Convergence Marketing
TOPIC: Convergence Marketing: Where Brand and Direct Combine to Deliver Sustainable Brand with Unprecedented Profits >>MORE
BIO
Richard Rosen is a world-renowned expert on convergence marketing and advertising. He is the originator and chief architect of the Brand-InteractionTM Marketing & Advertising method that fuses business school analytics with creative marketing and advertising.
A passionate speaker at business and academic forums throughout the world, Richard was the keynote at Cannes Lions 54th International Advertising Festival for FEDMA. He has received numerous prestigious awards, including the Caples Organization’s Emerson Award for exemplary service to the marketing community, and the first “B-to-B Marketer of the Year Award” by the International Direct Marketing Association.
His firm has earned 28 International Echo Awards and his method is recognized by experts at Harvard, UC Berkeley and DePaul University and has been featured in numerous publications.
His impressive client roster includes Empire BlueCross BlueShield, Dell, Capital One, MetLife, 3M, Lucent, Genworth Financial, TaylorMade Golf, PGE, U.S. Bank, Systems Paving, Outrigger Resort International, Modern Postcards and Disney.
Richard serves on the Business Advisory Council for the University of Oregon’s Lundquist College of Business, and is an advisor and past board member of Earthclass Mail. He holds an MBA in Marketing from the University of Oregon and resides in Portland, Oregon with his family.
