inVerge 2007

Convergence Marketing: Where Brand and Direct Combine to Deliver Sustainable Brand with Unprecedented Profits

Everyone is talking about the need to bring Brand and Direct together, but no one has offered the “How,” until now. Rosen has developed a proprietary method to communicate with an individual and strengthen their relationship with the brand.

In both acquisition and retention, Convergence Marketing unifies creative and financial, strategic and intuitive to build brand loyalty faster, with less budget and real time accountability. Rosen brings insight and practical business tools you can use right away to increase your success, including the Rosen Velocity Scale™.

As the author of Convergence Marketing, Rosen brings 20 years of global leadership in the area of converging brand and direct to help you be successful. It has been developed with experience, customer knowledge and business school analytics. It fuses the best of the disciplines of brand, direct, sales, marketing, and finance for proven success. It retains the powerful imagery and messaging of brand advertising while leveraging the motivational techniques of direct marketing. And it builds brand and demand as defined in print, 3 to 7 times faster than any other method. You’ll see how can turn your marketing efforts from cost-based programs to a profit-oriented, R.O.I. driven approach.

Rosen has been requested to present this method around the world including New York, Paris, LA, San Diego, Copenhagen, Chicago, Athens, Stockholm and Cannes Lion International Advertising Festival 2007. Brands such as General Motors, MetLife, 3M, U. S. Bank and Genworth Financial have already made the leap.

You will learn a proven method that is steeped in practical application so that you can:
• Deliver consistent, persuasive, relevant messages to the right individual at the right time using the right medium.
• Begin an empathetic dialogue with your customer earlier in sales cycle.
• Know where each individual is in the sales cycle and speak to their needs and concerns, AND have proof that you’ve reached them.
• Build brand and demand with the same communication vehicle across all media
• Develop a dynamic financial model based on the expected value of the customer for both short and long term success to drive your advertising and marketing engine like never before.