inVerge 2007

Media Business Trends In The Age of Convergence: What Happens Next…And How You Should Prepare

The media business is currently undergoing revolutionary change similar to that brought earlier by the advent of radio and television – sweeping change that impacts all media and forms of interpersonal communication. The changes being driven by interactive convergence are so comprehensive, that many media businesses are asking a litany of questions: Where is the business headed, ultimately? What is the fate of print to be? What are the early adapters doing and what can we learn from them?

In this presentation, TechWeb CEO Tony Uphoff will draw upon his company’s experience as an innovator in web-based media and marketing activities to assess this revolution and its impact on the full range of media businesses. Mr. Uphoff will examine how traditional media companies are responding to the interactive features of the varioud media and how these features will shape the way that people obtain information and entertainment. He will describe what United Business Media and other early adapters are doing to fully leverage interactive convergence, and discuss emerging forms of new media and their likely impact on the marketing landscape – including RSS advertising; video; web casting; virtual trade shows; and podcasts.